Virtual Reality and Revolution in Marketing: The Age of Marketing 5.0 Begins

Marketing has undergone a significant evolution since the Industrial Revolution. In Marketing 1.0, consumer needs were ignored, while Marketing 2.0 focused on online networks and interactive strategies. The rise of social media ushered in the era of Marketing 3.0, which continued with Marketing 4.0, where digital experiences gained importance. Today, Marketing 5.0 represents a period where technologies such as artificial intelligence, the Internet of Things, and virtual reality play a critical role in creating value in the customer journey. Brands like Gucci, Nike, and McDonald's are strengthening their leading positions in a market expected to exceed $220 billion by 2028 by adopting VR technologies.

In the era of Marketing 5.0, virtual reality is transforming marketing by offering consumers unique and interactive experiences. These technologies are used to improve customer relationships and redefine digital marketing strategies. For example, major brands offer their customers virtual store tours or product experiences in virtual environments using VR technologies. This not only increases customer satisfaction but also enables brands to have a more effective presence in the digital world.

Academic research to understand the relationship between virtual reality and marketing sheds light on innovations in the industry. An analysis of 418 English articles covering the years 2013-2023 shows an increased interest in these topics in major journals such as "Sustainability" and "Journal of Business Research". Research focusing particularly on the Marketing 5.0 paradigm reveals how technology shapes human interactions. These comprehensive studies are of great importance in understanding the dynamics between virtual reality and marketing and preparing the ground for future innovations.

While virtual reality is shaping the future of marketing, in-depth analysis and discoveries are critical to effectively guide this changing landscape. For researchers, journal editors, and industry practitioners who want to understand the impacts of technology on marketing and take strategic steps, these studies provide valuable guidance.

Study Link: https://www.compendiumpaperasia.com/index.php/cpa/article/view/132